If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.
To make a high-quality website for your business, you need to know what core features to include. This post will discuss some of the most essential elements that should always be at the forefront of your small business website design.
Whether you’re launching your first small business website or going through a rebrand, your website has to be perfect. Keep reading and we'll show you how to make it happen.
1. Good Domain Name
Your web address is as important as the address at your brick-and-mortar location. It should be concise and easy to remember, but descriptive enough to give a sense of what you do.
A domain name should also be easy to spell. If your visitors misspell your web address, you risk losing out on leads and customers. Registering your domain is the first thing that you'll do when you start your business website, so take your time and come up with an original domain that you'll have for years to come.
2. Professional Design
First impressions matter, even when people are looking for your business online. The best way to make a good impression on your visitor is to have a clean, professional-looking website that shows them what you do.
When it comes to design, having visual elements that represent your brand and what you offer is important. Including eye-catching images and videos on each page of your site will ensure that you hold their attention throughout their visit.
You have to strike the right balance between functionality and attractiveness, however. If you include too many images or videos, you risk slowing your page load times. When your site takes too long to load, you're going to lose people.
3. Easy Navigation
Clarity is an underrated aspect of website design, but something that is essential to user experience (UX). When a consumer visits your website, you've only got a few seconds to capture their attention. Without simple and effective navigation that accounts for UX, they'll go elsewhere.
To make a user-friendly site, you have to think like the consumer. Most likely, they're on your page because they're looking for products or services that you offer. It should always be easy to find this type of information with a few quick clicks.
The way you set up your menus and landing pages determines how navigable your site will be. Navigation should be clear and to the point. If you've got a confusing website, it's failing you and your customers.
4. Mobile Friendliness
CRITICAL!! Around 70% of web traffic these days actually comes from mobile devices. For that reason, your online platform had better be responsive to any and every mobile device.
Create a mobile-optimized site by experimenting with things like page size and menu formats. Navigating a mobile site should be simpler and more to the point than a desktop one. A good web designer will understand this and work with you to ensure that your mobile site is bringing people in, not driving them away.
5. Clear Calls to Action
Each landing page on your site should have a call to action that urges your visitors to do something specific. The action could be anything from filling out a contact form to signing up for your company newsletter. The call should be a simple and persuasive statement that makes it obvious what you want the customer to do next.
Put some thought into each action that you want the customer to take and how you can word your CTA. CTAs should have an immediate impact on lead generation and revenue, so experiment until you start to see tangible results.
6. Search-Friendly Content
Strong search engine optimization (SEO) is an important byproduct of having a good website. When your website appeals to SEO criteria, you'll rank higher on Google searches. You always want to be the business that shows up on the first page of the SERP.
There's a lot that goes into SEO, but one of the most important things has to do with your content. Search-friendly content uses the right keywords for your niche, but the content has to engage the reader as well.
With a steady stream of entertaining and informative content, you'll make an impression on your visitors and give them a reason to come back. You can also inject CTAs in your content to direct them to other landing pages.
7. Accessible Contact Info
Never make it difficult for people to contact you. Your site should have a separate tab that takes them to a contact page complete with your address, phone number, email, social media accounts, and a lead generation form.
Make sure to refer to and link to your contact page as much as possible on other landing pages as well. You can even take it a step further and put contact info in the header, footer, or sidebar of other pages.
90% of customers trust reviews and testimonials more than what a business says about itself. It's important to include a testimonials section on your website so new visitors can see what other customers are saying about you.
Anytime you have a happy customer, urge them to leave you a positive review to use as a testimonial. Not only is this going to help build trust with new customers, but the more reviews you have on other listings sites, the better it is for your SEO ranking.
Need Help With Your Small Business Website Design?
Now that you know what aspects of web design are most crucial for small business websites, it's time to discuss the importance of a professional web designer. A good web design company will ensure that your business site is helping you instead of hindering you.
At our agency, we make beautiful small business websites that are SEO-optimized, mobile-ready, and offer real-time traffic stats. The best part of it all is, we offer a 100% satisfaction guarantee.
Our process is simple. First, we learn a bit about your business, then we start working on your design ASAP. Once you approve the design, we connect you to your domain and start helping you complete and launch your site.
Contact us today to learn more about our process and to get started on your new business website.